THE DROP

The Drop – Your Source for Streetwear, Music, and Culture Welcome to The Drop, the official blog of Focus Rich Clothing — where fashion meets hustle. From exclusive streetwear releases and behind-the-scenes studio moments to trend forecasts and artist collabs, this is where you get the inside scoop. Whether you’re on the block or boarding a flight, we’ve got the culture, the content, and the drip to keep you focused.

Focus Rich Clothing launches NFT collection on OpenSea featuring the iconic Focus Rich Emoji

Focus Rich Clothing Drops NFT Collection on Ope...

Focus Rich Clothing just dropped its first NFT collection on OpenSea featuring the iconic Focus Rich Emoji. Powered by Ethereum. Get yours now.

Focus Rich Clothing Drops NFT Collection on Ope...

Focus Rich Clothing just dropped its first NFT collection on OpenSea featuring the iconic Focus Rich Emoji. Powered by Ethereum. Get yours now.

Take 20% Off All Focus Rich Clothing Drops with Code STREETSTYLE20

Take 20% Off All Focus Rich Clothing Drops with...

Take 20% off your entire Focus Rich Clothing purchase with code STREETSTYLE20. No exclusions. Shop premium streetwear now.

Take 20% Off All Focus Rich Clothing Drops with...

Take 20% off your entire Focus Rich Clothing purchase with code STREETSTYLE20. No exclusions. Shop premium streetwear now.

Focus Rich Clothing x Adidas: California Resort Hat Debuts at Exclusive London Pop-Up

Focus Rich Clothing x Adidas: California Resort...

Focus Rich Clothing debuted their Adidas collab hat, “California Resort,” at a London pop-up alongside BAPE and A Cold Wall — no hype, just impact.

Focus Rich Clothing x Adidas: California Resort...

Focus Rich Clothing debuted their Adidas collab hat, “California Resort,” at a London pop-up alongside BAPE and A Cold Wall — no hype, just impact.

Focus Rich Clothing Heads to SXSW 2023 with Exclusive Streetwear Pop-Up in Austin

Focus Rich Clothing Heads to SXSW 2023 with Exc...

Focus Rich Clothing is launching a pop-up at SXSW in Austin from March 10–19. Limited-edition drops, collabs, and more. Don’t miss it.

Focus Rich Clothing Heads to SXSW 2023 with Exc...

Focus Rich Clothing is launching a pop-up at SXSW in Austin from March 10–19. Limited-edition drops, collabs, and more. Don’t miss it.

Karl Kani stands in front of a display of vintage hip-hop fashion from the 90s

Flowers for Karl Kani: The Godfather of Streetw...

In this Flowers entry, Focus Rich Clothing celebrates Karl Kani — the streetwear pioneer who gave hip-hop fashion a voice, a look, and global power.

Flowers for Karl Kani: The Godfather of Streetw...

In this Flowers entry, Focus Rich Clothing celebrates Karl Kani — the streetwear pioneer who gave hip-hop fashion a voice, a look, and global power.

Focus Rich Clothing Takes Over San Francisco Centre – Sold Out Pop-Up

Focus Rich Clothing Takes Over San Francisco Ce...

Focus Rich Clothing’s SF Centre pop-up was a packed success. Giveaways, exclusives, and fans lined up for hours to grab new drops.

Focus Rich Clothing Takes Over San Francisco Ce...

Focus Rich Clothing’s SF Centre pop-up was a packed success. Giveaways, exclusives, and fans lined up for hours to grab new drops.