THE DROP

The Drop – Your Source for Streetwear, Music, and Culture Welcome to The Drop, the official blog of Focus Rich Clothing — where fashion meets hustle. From exclusive streetwear releases and behind-the-scenes studio moments to trend forecasts and artist collabs, this is where you get the inside scoop. Whether you’re on the block or boarding a flight, we’ve got the culture, the content, and the drip to keep you focused.

Giving Back: Focus Rich Clothing’s Ongoing Commitment to Community

Giving Back: Focus Rich Clothing’s Ongoing Comm...

Focus Rich Clothing supports St. Jude, AHA, Cedars-Sinai & LLS through charitable giving and purpose-driven fashion.

Giving Back: Focus Rich Clothing’s Ongoing Comm...

Focus Rich Clothing supports St. Jude, AHA, Cedars-Sinai & LLS through charitable giving and purpose-driven fashion.

Focus Rich Clothing pays tribute to Marc Ecko of Ecko Unltd. in the Flower Series – hip-hop fashion pioneer and streetwear icon

Flowers: Honoring Marc Ecko – The Visionary Beh...

Focus Rich Clothing honors Ecko Unltd. founder Marc Ecko in the Flower Series—celebrating his impact on graffiti, fashion, and hip-hop culture.

Flowers: Honoring Marc Ecko – The Visionary Beh...

Focus Rich Clothing honors Ecko Unltd. founder Marc Ecko in the Flower Series—celebrating his impact on graffiti, fashion, and hip-hop culture.

Take 10% Off Focus Rich Clothing with Code ATHLEISURE10

Take 10% Off Focus Rich Clothing with Code ATHL...

Get 10% off your Focus Rich order with code ATHLEISURE10. Valid on athleisure and upscale streetwear essentials. Shop now.

Take 10% Off Focus Rich Clothing with Code ATHL...

Get 10% off your Focus Rich order with code ATHLEISURE10. Valid on athleisure and upscale streetwear essentials. Shop now.

Focus Rich Clothing honors the founders of FUBU in its Flower Series — celebrating streetwear pioneers and Black fashion legends

Flowers: Honoring the Founders of FUBU – The Ar...

Focus Rich Clothing pays tribute to FUBU founders in the Flower Series—celebrating their impact on streetwear and hip-hop fashion culture.

Flowers: Honoring the Founders of FUBU – The Ar...

Focus Rich Clothing pays tribute to FUBU founders in the Flower Series—celebrating their impact on streetwear and hip-hop fashion culture.

Focus Rich Clothing Pop-Up This Monday at Venice Beach – 2Pac Drop, Giveaways & More

Focus Rich Clothing Pop-Up This Monday at Venic...

Focus Rich Clothing hosts a Venice Beach pop-up this Monday for the 2Pac tee drop. Free food, live DJ, surprise guests, and 50% off.

Focus Rich Clothing Pop-Up This Monday at Venic...

Focus Rich Clothing hosts a Venice Beach pop-up this Monday for the 2Pac tee drop. Free food, live DJ, surprise guests, and 50% off.

Focus Rich Clothing digital gift card – the perfect last-minute streetwear gift for any occasion

The Ultimate Streetwear Gift: Focus Rich Clothi...

Focus Rich Clothing gift cards are instant, fee-free, and perfect for any occasion. Give the gift of exclusive streetwear—on their terms.

The Ultimate Streetwear Gift: Focus Rich Clothi...

Focus Rich Clothing gift cards are instant, fee-free, and perfect for any occasion. Give the gift of exclusive streetwear—on their terms.