THE DROP
The Drop – Your Source for Streetwear, Music, and Culture
Welcome to The Drop, the official blog of Focus Rich Clothing — where fashion meets hustle. From exclusive streetwear releases and behind-the-scenes studio moments to trend forecasts and artist collabs, this is where you get the inside scoop. Whether you’re on the block or boarding a flight, we’ve got the culture, the content, and the drip to keep you focused.
Inside LA Streetwear: Culture, Power, and Globa...
Walk Fairfax on a Saturday and you’ll see it—LA streetwear in full force. Born in hustle, raised in hip-hop, and repped by the world.
Inside LA Streetwear: Culture, Power, and Globa...
Walk Fairfax on a Saturday and you’ll see it—LA streetwear in full force. Born in hustle, raised in hip-hop, and repped by the world.
The Collab You Slept On: Focus Rich and Nike’s ...
Focus Rich Clothing and Nike dropped the Air Focus Dunks quietly at $350—sold out fast, now it's reselling for $1.6K. Most missed it—and that was the point.
The Collab You Slept On: Focus Rich and Nike’s ...
Focus Rich Clothing and Nike dropped the Air Focus Dunks quietly at $350—sold out fast, now it's reselling for $1.6K. Most missed it—and that was the point.
How Focus Rich Clothing and Nun Better Made $40...
Focus Rich Clothing & Nun Better made $40K in one day with a Utah pop-up. A story of hustle, legacy, and streetwear success.
How Focus Rich Clothing and Nun Better Made $40...
Focus Rich Clothing & Nun Better made $40K in one day with a Utah pop-up. A story of hustle, legacy, and streetwear success.